Loyalty programs

Loyalty programs

Do you always book your holidays through the same high street travel agent or online travel agency? What makes us book with the same company all the time? Is it because the guy selling the tours in the high street is very cute or because you get cheaper rates by booking online? More likely the reason that you stay loyal to one brand or company is because you are happy with their services, customer care and prices and that you are a member of their loyalty program.What is a Loyalty programme?

A Loyalty program will reward you each time you shop or use their services. You benefit from cheaper pries, reward points or special offers and the company benefits from retaining loyal customers

Of course companies cannot solely rely on loyalty programs to keep loyal clients. Companies with sucessful reward programmes such as Otel.com have built up their customer care programmes and staff training to a peak level and customer satisfaction is high.

Otel.com, established in 2004 currently has 225,000 members who are benefiting from their Loyalty 5 Program.

Otel.com wanted to show their appreciation to their loyal clients and by way of a Thank you for your loyalty and custom the FivePlus program was introduced. This rewards customers you every time they make a hotel booking through the Otel.com website

Every time you make a hotel booking through Otel.com you earn credits to the value of at least 5% or more. Each credit is equivalent to $ 1 and are non expiable and can be used as you wish.

Loyalty programs from other companies work on a similar principal. In the USA and UK for example the supermarket chain Safeway are the main leaders in Loyalty programmes and many others tie in with the Air Miles programs. The major Australian banks for example offer credit cards with reward programs often in conjunction with the Quantas Frequent flyer program

At the end of the day Loyalty programs do benefit the customer and of course the company offering the Loyalty program but it also has to be noted that loyalty programs alone do not lead to consumer loyalty. They merely enhance it.

Tags: cheap rates, loyalty 5, loyalty programs, online booking